Marketing…
What’s the difference between direct marketing, advertising, telemarketing, brand recognition… ?…
What’s the difference between direct marketing, advertising, telemarketing, brand recognition… ?…
In a 1958 article, IBM researcher Hans Peter Luhn used the term business intelligence. He employed the Webster’s dictionary definition of intelligence: “the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.”
PODC : Plan, Organize, Direct, Control
Managers plan, organize, direct, and control resources to achieve specific goals.
Source : http://2012books.lardbucket.org/books/exploring-business-v2.0/section_10_01.html
A similar complementary accronym, more “action oriented”, is PDCA : Plan, Do, Check, Adjust.…